Life Doesn’t Move in Straight Lines
It Moves in Cycles – Now You Can Move With It
38 honest, powerful life lessons for every season of your life – for less than $0.50 per cycle.
The probability of a person living to 70 is only 44 percent. More than half of people alive today will not see their 70th birthday.
ABOUT THE 38 CYCLES
Life Has Always Moved in Cycles
Now You Can Move With Them
Most people go through life without a map. They face the same cycles – love, loss, growth, grief, success, failure, purpose – over and over, without ever understanding the pattern beneath them.
The 38 Cycles changes that. Written by YB Kua, this is a collection of 38 cold, hard truths about the human experience – each one distilled from years of reflection, carful observation, and an unwavering commitment to honesty. These are not theories. They are truths you already sense – finally put into words.
“Read these 38 cycles faithfully, follow them through with discipline and an open heart, and you will find yourself not merely surviving the seasons of life – but thriving in every one of them.”
Each cycles holds a mirror up to where you are right now. It asks the question you have been avoiding. It gives you three reflection questions to sit with – and one concrete action step you can take today. Because reading alone does not change lives. Acting on what you read does.
The investment you make in reading this book will repay you a thousand times over across your lifetime. With fewer personal problems weighing you down, and with the clarity, purpose, and resilience these cycles build within you – you will live longer, experience greater joy, and lead a happier, more fulfilling life.
Less than $0.50 per cycles. Cheaper than a cup of coffee. A one-time cost for a lifetime of clarity, purpose and wellbeing. Instant PDF download – read on any device, anywhere, at any time.
The 38 Cycles
One Book. Seemingly Endless Transformations.
With the clarity, purpose, and resilience these 38 cycles build within you, you will anticipate problems before they arise, overcome adversity with grace, and build deeper relationships.
You will become richer — in every sense of the word
The 38 Cycles teaches you how money, career, discipline, and time actually work across a lifetime. You will learn to spend with awareness, save with commitment, invest with courage, and build assets that work while you sleep. But true wealth goes beyond the financial. These cycles also build richness of character, depth of relationship, and abundance of purpose — so that you are wealthy not just in your bank account, but in every dimension of your life.
“The investment you make in reading this book will repay you a thousand times over across your lifetime.”
You will live longer — and live better
Research is clear: people with a strong sense of purpose live an average of seven years longer than those without one. The 38 Cycles builds that purpose, cycle by cycle. It teaches you to protect your health before it demands attention, to rest without guilt, to process grief and emotion rather than suppress them, and to build habits that compound quietly into extraordinary wellbeing. With fewer personal problems weighing you down, your body and mind are freed to thrive.
“With the clarity and resilience these cycles build within you, you will live longer and lead a happier life.”
You will gain deeper friendships and greater acceptance
The cycles on love, trust, communication, forgiveness, and community will fundamentally change how you show up for the people in your life. You will learn to choose your circle wisely, communicate with honesty and grace, forgive without losing yourself, and lead with humility. The result is not just more relationships — but truer ones. People will be drawn to you because you have done the inner work. You will be known, trusted, and genuinely loved.
“You do not need a large circle. You need a true one — and these cycles show you how to build it.”
Author · Educator · Life Cycle Architect
Hello. My name is YB.
I am the author of The 38 Cycles — a guide to every season of your life.
For as long as I can remember, I have been fascinated by one question: why do some people seem to move through life with clarity, purpose, and grace — while others, equally talented and equally deserving, feel stuck, lost, or perpetually behind?
The answer, I came to believe, is cycles.
Life does not move in straight lines. It moves in patterns — repeating, seasonal, predictable once you know what to look for. The person who understands the cycle they are in stops fighting it, stops fearing it, and starts learning from it. They become, in the truest sense of the word, wiser.
The 38 Cycles is my attempt to share everything I have come to understand about those patterns — across love, money, health, identity, purpose, relationships, and more. These are not lessons from textbooks. They are truths I have observed, lived, and tested against the experience of being human.
I priced this book at just $18 — less than $0.50 per cycle — deliberately. Because I believe these lessons belong to everyone. The return on this investment, if you read it faithfully and act on what you learn, will be a thousand times what you paid.
My deepest hope is that this book finds you at exactly the right moment — whatever season you are currently in — and gives you what you most need: clarity about where you are, courage about where you are going, and peace about the journey in between.
Return to it often. Different cycles will speak to you at different seasons. And each time you return, you will find something new — because you will have become someone new.
— YB Kua, 38cycles.com
OF ALL THE 38 CYCLES
HERE ARE MY 2 FAVOURITE CYCLES
The Success & Failure Cycle
Every setback becomes a step forward
The Habit Cycle
Your daily actions automatically build your best life
Hear Transformative Experiences from Readers
The 38 Cycles has changed many lives.
What makes The 38 Cycles rare is that it never talks down to you. Every reflection is grounded in real research, real patterns, and real questions you will actually sit with. By the time I finished, I had more clarity about my finances, my relationships, and my purpose than I had gathered across an entire decade of trying to figure it out alone. At less than $0.50 per cycle, this is genuinely the best investment I have made in myself — and I have made many.
Sophia Davis, Financial Analyst, aged 29
Why Read The 38 Cycles
Stop Being Surprised by Life. Start Understanding it.
Every difficulty in life follows a pattern. Know the pattern and you will never be caught off-guard by it.
Less than $0.50 per cycle. Cheaper than a cup of coffee.
A one-time cost for a lifetime of clarity, purpose, and wellbeing.
The investment you make in reading this book will repay you a thousand times over across your lifetime.